Overview
The Local Food Fest campaign was developed collaboratively at the organizational level, and I was responsible for leading the multi-location marketing rollout. I directed execution from planning through launch, ensuring brand consistency, timely asset deployment, and cross-functional alignment across stores. Leading a team of designers, account managers, and interns, I oversaw creative production, publication schedules, and vendor coordination efforts. Through structured execution and year-over-year optimization, the campaign earned a National Grocers Association (NGA) Creative Choice Award for Community Engagement and achieved a 110% increase in vendor participation in its second year.
Key Highlights
- Won an NGA Creative Choice Award: Community Engagement
- Increased vendor participation by 110% year-over-year
- Executed coordinated campaign rollout across 17 stores
- Participating stores saw a 2-3% sales increase during and after the Local Food Fest event compared to the prior 4-week baseline
- Led and directed intern team managing local vendor recruitment and coordination
- Oversaw designers and account managers to ensure timely creative production and multi-channel publication rollout
Project Gallery
