Overview
Fresh Encounter stores had pride in being local and providing local vendors. That's why the team came up with the idea of a "Local Food Fest". I was tasked to manage all of the Marketing material from start to finish to ensure all stores got what they needed in time of the event. My team was also tasked to outreach and coordinate local vendors to attend the event. This won a NGA Creative Choice Award: Community Engagement Award. One year later my team helped increase the vendor participation by 110%.
Key Highlights
- NGA Creative Choice Award: Community Engagement
- 110% increase in vendor participation year-over-year
- Full marketing material management from start to finish
- Local vendor outreach and coordination
- Multi-store event rollout
More details, case study images, and metrics coming soon.