Marketing Strategist
Award-winning campaigns, brand strategy, and print management across 95 grocery stores. CDMP and PCM certified.
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Creative Choice Award Wins
Awarded National Grocers Association (NGA) Creative Choice Awards
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Donation Growth
Customer & corporate campaigns
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Reinvested into Performance Marketing
From print ad consolidation
Marketing Portfolio
My Marketing Projects
Nourish Your Mind Mental Health Campaign: 2X NGA Award Winner!
Created and led a three-phase mental health initiative across 50+ stores, securing partnerships with 11 nonprofit organizations and delivering $100,000+ in community impact. Earned back-to-back NGA Creative Choice Awards while strengthening brand equity and customer engagement.
Local Food Fest Campaign: NGA Award Winner!
Developed and executed a full-funnel campaign celebrating local vendors across multiple stores, aligning digital, in-store, and traditional channels. The initiative more than doubled event attendance year-over-year and earned an NGA Creative Choice Award.
Save-A-Lot (SAL) Ad Versioning: Reinvested $93,000+ into high-performing omnichannel placements
Consolidated 6+ Save-A-Lot (SAL) weekly print ads into a single multi-market version, reinvesting into high-performing omnichannel placements: Google Ads, social media, email, and OTT/CTV.
Corporate Donation Campaign: 64% Total Donation Increase
Expanded seasonal food drives into coordinated, multi-campaign partnerships supporting food banks and mental health organizations. This structured approach strengthened nonprofit partnerships and drove a 64% year-over-year increase in total donations.
Toolkit
Marketing Skills