Marketing Strategist
Award-winning campaigns, brand strategy, and print management across 90+ grocery stores. CDMP and PCM certified.
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Annual Savings
Print ad consolidation
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Donation Growth
Customer & corporate campaigns
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NGA Awards
Creative Choice Awards
Marketing Portfolio
My Marketing Projects
Nourish Your Mind: Mental Health Awareness Campaign
Led award-winning 3-phase mental health awareness campaign across 50+ stores during COVID-19. Coordinated cross-functional team, managed vendor partnerships with 11 organizations, and delivered $100,000 in community donations. Won 2 NGA Creative Choice Awards.
Local Food Fest Campaign: NGA Award Winner!
Fresh Encounter stores had pride in being local and providing local vendors. That's why the team came up with the idea of a "Local Food Fest". I was tasked to manage all of the Marketing material from start to finish. This won a NGA Creative Choice Award: Community Engagement Award. One year later my team helped increase the vendor participation by 110%.
Save-A-Lot (SAL) Ad Versioning
When stores first acquired 51 Save-A-Lot stores in 2021, there were many ad versions with the same items, just different locations per version. I analyzed and restructured print ad versioning to consolidate them. This project led to $93,000+ in annual savings.
Toolkit
Marketing Skills