Overview
Led award-winning 3-phase mental health awareness campaign across 50+ stores during COVID-19. Coordinated 5-person cross-functional team, managed vendor partnerships with 11 organizations, and delivered $100,000 in community donations. Won 2 NGA Creative Choice Awards - the company's first 2X winner from a single campaign.
Key Highlights
- $100,000 in community donations
- 2X NGA Creative Choice Award Winner
- 50+ store rollout
- 5-person cross-functional team
- 11 vendor partnerships
- 3-phase campaign execution during COVID-19
More details, case study images, and metrics coming soon.