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Save-A-Lot (SAL) Ad Versioning

Overview

When stores first acquired 51 Save-A-Lot stores in 2021, there were many ad versions with the same items, just different locations per version. I analyzed and restructured print ad versioning to consolidate them and still be relevant to all of the customers. This project led to $93,000+ in annual savings.

Key Highlights

  • $93,000+ in annual savings
  • Consolidated redundant ad versions across 51 stores
  • Maintained customer relevance across all locations
  • Streamlined print distribution process
  • Negotiated vendor contracts for better rates

More details, case study images, and metrics coming soon.